Mandalika, Indonesia – The much-anticipated MotoGP Mandalika 2023 is gearing up to rev its engines and take center stage, poised to become a global sensation. Regarded as the pinnacle of motorcycle racing, this thrilling event will not only be a spectacle for motorsport enthusiasts but also serve as a powerful vehicle for promoting Wonderful Indonesia on the world stage.
The Pertamina Grand Prix of Indonesia 2023, set to take place at the Pertamina Mandalika International Circuit from October 13th to 15th, has garnered wholehearted support from the Ministry of Tourism and Creative Economy (Kemenparekraf). As part of this support, the national branding campaign, Wonderful Indonesia, will be prominently featured at various key points within the Mandalika circuit and its surroundings. The eye-catching branding will be strategically placed at turns 16 and 18 of the Mandalika circuit, Wonderful Hills (Bukit 360), and several other strategic locations.
In a show of unprecedented enthusiasm, Wonderful Indonesia branding will also adorn the vehicles participating in the MotoGP parade that will wind its way around the Mandalika circuit before the warm-up lap. Sandiaga Uno, the Minister of Tourism and Creative Economy, expressed his strong belief that MotoGP Mandalika is one of the most significant sports tourism events in the country. Leveraging this global motor racing event to promote the nation branding initiative of Wonderful Indonesia is a strategic masterstroke.
